Challenge
We were looking to grow leads by leveraging social media opportunities for EnRose, a high end floral and event design business.
EnRose is a profitable business that handles social media in-house, but the owner knew they could get even better results for the efforts put in: lower advertising costs, and increased brand visibility.
Solutions
# 1 Tailored Social Media Playbook
We started with what we do best; an in-depth social media account audit. This audit enabled us to understand EnRose’s digital community better and strategically informed all of our digital marketing recommendations. These included an improved Facebook and Instagram posting schedule to increase reach, copywriting insight to engage readers and generate immediate action (website traffic and direct orders) and actionable steps to lower the cost of Facebook Advertising while increasing its ROI.
# 2 Instagram community management
Once the audit was completed, we were able to begin improving EnRose’s online presence, specifically on Instagram. We started with an account optimization, moved onto a stronger use of hashtags, and then we worked tirelessly to engage the current following and also expose the brand to other target customers. The efforts helped expand the Instagram following, generate more website traffic, and increase the general visibility of the brand.
Results
- Instagram followers increase by 300% in 3 months
- Instagram engagement increase by 300% in 3 months
- Website traffic from Instagram increase by 33%
„I am so happy when I now get phone calls from new clients who want to book their seat for our upcoming floral design workshops and say they just discovered us through our Instagram„
Adina Filculescu, Owner EnRose
