Testimonials & Stories of success

SPEAKING

“Ruxandra is an excellent mix of femininity, beauty and intelligence and power. And when I say power, I think of ambition, structure, objectives and the ability to help and motivate those around her. You will be inspired by the information she shares, and by her perseverance, to then apply daily for your own success. ”

Laura Pirlog is MD of Creative Energy Corner PR agency, co-founder of World of Instagram Conference.

The full scoop

World of Instagram started as a 20 person networking event and evolved into a +400 people conference. The october 2018 event was a total hit: more than 400 participants got inspired to grow their online brands throughout the 3 hours of keynotes by speakers Ruxandra Babici, Sinziana Iacob, Ioana Grama, Alex Damian and Dan Posea. 

The conference received thousands of positive social media mentions, press coverages, and blog features like this one from loredanamanciu.ro

”I have been following Ruxandra on Instagram for quite some time, but last night I was amazed by this woman. I loved her, the way she presented, how she approaches her brand on Instagram. Here is what I took away: She says the number of followers doesnt matter, what matters is to be followed by the right people. Think of your own person as a brand, so manage your reputation! The world will know you through what you know and what you have to offer. Think about how you can be online in the long run. Success does not mean the number of followers or number of likes, but your success is about conversion (whether it’s a sale if you have a site, whether it’s a visit, a blogger, etc.). Success is how many people respond to your calls to action. ”


WORKSHOP & 1:1 CONSULTING

”Things seem so easy, after all the explanations you have given me. I am very glad that I made the decision to audit my presence in social media. It was the wisest investment I made so far, you are a real professional, thank you very much.”

Nicoleta Ababei, @mamapetoc, Event hostess, parenting blogger at mamapetoc.ro and social media micro influencer

The full scoop

Premise

Nicoleta is a micro influencer who is connecting with fashionable moms through social media, her blog, and her regular events. She approaches social media with generosity, thinking about GIVING first and providing value, and she already built a highly engaged community. However, she wanted to make sure she is doing things the RIGHT way, remove distractions and accelerate the growth of her online tribe, to ultimately partner with the brands that are right for her and for her audience. 

Solutions

#1 Stories That Sell Workshop

#2 1:1 Consulting

Result

”Until now, I have felt that in social media things can be learned on the go or anywhere. I was wrong! After the 1: 1 audit session with you, Ruxandra, I really understand how important it is to do things right. I understand the importance of a strategy in the online environment, how I can grow my community, how I can add value to my community, how I can shape and grow my brand. In fact, only during the discussions with you did I really understand what a brand means and how I can give it power. During this session, I had tens of AHA moments. It’s like I was walking in the dark for the last two years, and you came and switched on the light. Now I am very clear about the direction I will take my brand towards and what my social media messaging should be.” Nicoleta


SOCIAL MEDIA MANAGEMENT


“Ruxandra is a true professional. I am so happy when I now get phone calls from new clients who want to book their seat for our upcoming floral design workshops and say they just discovered us through our Instagram. Many people use Instagram as leisure time but the platform has huge brand potential. With Ruxandra’s audit and strategy, then consistency and patience, Instagram can generate leads and sales, not only followers and likes. “

Adina Filculescu, Owner of EnRose floral and event design

The full scoop

EnRose is a high end floral and event design business. Adina, the owner asked to help them expand their brand visibility online,  attract a larger community, and gain more value and sales from their advertising. Together we increased their Instagram community by 300% and generated more website traffic, leads and clients. 

Challenge

We were looking to grow leads by leveraging social media opportunities for EnRose. EnRose is a profitable business that handles social media in-house, but the owner knew they could get even better results for the efforts put in: lower advertising costs, and increased brand visibility.

Solutions

# 1 Social Media Account Audit and Strategy Plan

We started with what we do best; an in-depth social media account audit. This audit enabled us to understand EnRose’s digital community better and strategically informed all of our digital marketing recommendations. These included an improved Facebook and Instagram posting schedule to increase reach, copywriting insight to engage readers and generate immediate action (website traffic and direct orders) and actionable steps to lower the cost of Facebook Advertising while increasing its ROI.

# 2 Social Media management

Once the audit was completed, we were able to begin improving EnRose’s online presence, specifically on Instagram. We started with an account optimization, moved onto a stronger use of hashtags, and then we worked tirelessly to engage the current following and also expose the brand to other target customers. The efforts helped expand the Instagram following, generate more website traffic, and increase the general visibility of the brand.

Results
  • 300% increase in Instagram followers in 3 months.
  • 300% increase in Instagram engagement in 3 months.
  • 33% increase in Website traffic from Instagram.
  • Leads, customers and bookings directly from Instagram.

1:1 CONSULTING

”I met Ruxi in a yoga retreat and nothing is accidental. Back then, I did not know anything about her, but I told myself: this is a cool chick, I want to be like her. She had an angelic attitude, self secure and detached. I decided to work with me to develop my business and my personal brand. From that moment on, we talked so many times. She is one of the few people whom I partner with for my personal development. I love her and I recommend her wholeheartedly.”

Danielle Cameli, beauty salon owner, hairstylist, makeup artist, e-shop cofounder

The full scoop

Daniela is a hard working multi-passionate entrepreneur juggling 2 (soon 3) businesses and family life. When we met, she felt overwhelmed by social media and not sure how to use Instagram for business success. Together, we went to the core of her business strategy, clarified WHO her target customer is and WHAT a successful communication strategy is. Outcome? An elevated digital presence, clarity, less time spent online and better result$ for her business. 


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SOCIAL MEDIA MANAGEMENT & TAILORED COMMUNICATION STRATEGY

“You are an amazing consultant on this field, I feel so lucky to work with you. You bring great energy, know how, ideas and results driven solutions! Well done & chapeau bas.”

Ioana Enache, cluster General Manager Amway, beautiful living curator, design passionate, co-founder @PoemBoem

The full scoop

Premise

PoemBoem is a family-owned hospitality business, with several historical villas and apartment with great design, open for long-term stay or holiday rental. The owners wanted to increase the brand awareness in the digital world and attract new customers. They also wanted to outsourcing the entire digital marketing effort, so that they could remain focused on what they do best: creating delightful experiences that keep people coming back.

Co-founder Ioana Enache, a high profile leader, had a strong intuition and saw Instagram as a strategic avenue to reach more people as an ambassador for leadership with grace, and to expand her business. 

Solutions

#1 Social Media Account Audit and Strategy Plan

# 2 Social Media management

# 3 Facebook Advertising management

# 4 Newsletter marketing

Results
  • 300% increase in Instagram followers in 3 months.
  • 300% increase in Instagram engagement in 3 months.
  • 35% increase in Facebook following in 3 months.
  • 40% increase in occupancy rate.
  • Personal Branding: turned Instagram into a highly effective yet authentic PR tool for co-founder Ioana Enache.

WORKSHOP

“Starting today, I have promised to stop identifying myself with my business, @vizualist.ro. Thank you, Ruxandra and Ioana for making this change happen.”

Irina Ditu, co-founder of vizualist.ro

The full scoop

Irina is a busy entrepreneur in love with her creation: vizualist.ro. However, with her brand evolving, she wanted to gain clarity on her messaging, find a way to communicate clearly and to remain authentic to herself as an individual while being the face behind the business.

Solution: Stories that Sell Workshop
Result

“Starting today, I have promised to stop identifying myself with my business. I am @irinaditu, interior designer, traveler, art lover, sometimes bossy and I am delivering #happiness through little things that make our life extraordinary. My page is about that special moment of the day or night, when the light it just right, when you feel cozy, surrounded by friends, #togetherness, and by good design… even if it’s a book, a dress that makes you feel shining, a flower, a cup of tea or you are just sitting for a few moments at the sun, be aware of that present moment & enjoy your life. Beautiful living is a choice. ” Irina


1:1 CONSULTING

”I believe in people and their immense potential inside, but it is a titanic work to translate the authenticity outward and especially to promote it. I am happy and honored because I have been joining Ruxandra as a mentor and digital specialist. Together, I put my personal story to light. Thank you”

Ana Maria Mircea, Entrepreneur & Life Coach, anamariamircea.ro

The full scoop

Ana is a multi-passionate entrepreneur exploring endless avenues and business opportunities: nutrition, Romanian food industry, fashion, life coaching, and holistic happiness. She was stuck in translating everything she does in a cohesive brand approach and social media presence. Also, her main focus was to attract customers for her new Life Coaching business.

Solution: 1:1 Consulting
Result

Together, we created a brand story, a structure for her new website and a project plan to launch, complete with an outline for her communication strategy to promote her business.

Ana took control of her narrative and felt empowered in her business, executed her plan with diligence, successfully launched her website and kick-started her Life Coaching business.


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1:1 CONSULTING

”If fashion and luxury are a familiarterritoryy for me, social media wasn’t until recently, when I met Ruxandra. She has an intuitive way of feeling social media strategy of high end products and brands as well as understanding the exact needs of her clients, our collaboration came naturally, guided by quality and very constructive exchanges. Her precision and well thought out advices made Instagram fun, simple and an efficient communication tool for me. Not only I have considerably improved my account right away with her help (and my following keeps growing), but I discovered endless opportunities digital knowledge and Instagram can create – and I have now a new dimension of my future. Ruxandra is sensitive, generous, able to design mesure-on creative ideas and provide immediate solutions to any problem. She is one of the persons I love asking for second opinions since she is genuine, balanced and keeps in mind all different angles. Beside being a real pleasure to work with her, Ruxandra has proven to be a valuable asset, I therefore highly recommend her for huge implication, rigor and great professionalism.”

Ioana Nicolescu, luxury fashion buyer, style consultant, editor.

The full scoop

Ioana Nicolescu, a highly experienced professional in the world of luxury fashion, wanted to boost her personal brand to ultimately scale up her many projects. With her having a crystal clear vision for herself, we just had to incorporate simple yet highly effective tactics that she could use autonomously. 

Through a few 1:1 Consulting sessions, we were able to successfully break down Ioana’s many interests and projects into a cohesive communication strategy, and equip her with tested Instagram tactics to attract a fashion-savvy audience and build trust. She is now successfully scaling up her personal brand on Instagram and broadening her network.


WORKSHOP

”I had reached a plateau and my community was not growing. In just one week after the workshop, I moved past the plateau and grew my Instagram community and the number of profile visit. All I did was to engage authentically with my target audience. But the best news is that I was approached by a make up artist to collaborate!”

Adrian Conete, photographer & videographer, adrianconete.com

The full scoop

Adrian Conete is an up-and-coming photographer and videographer looking to grow his business and expand his clientele through a few strategic partnerships with industry experts. 

Solution: Instagram Lab Workshop
Result
  • 300% increase in Instagram profile visits in one week
  • 5% increase in Instagram followers in one week
  • 1 business Lead

WORKSHOP

”You helped me gain focus! I appreciate your approach: to the point, insightful and adaptable. You have a keen eye for targeted communication and this is your differentiator as a professional.”

Viorela Lucescu, entrepreneur, founder of LIA Essentials, BTL marketer


1:1 CONSULTING

”She was in my contacts as Ruxi InstagramGirl. She was the single one person I spoke with the most about Instagram and social media without having met her. She coached me on growing a brand and about being true to it the whole way. Now, she is in my contacts as Ruxi Dearest.”

Laura Olaru, founder, owner and designer lauraolaru.ro

The full scoop

Laura Olaru is an established designer who has long made a name for herself in the fashion industry. She stays true to her designs, executes daily and still reaches for the stars. However, being involved end-to-end in managing her brand, she felt overwhelmed by the rate of change in the social media landscape and was not using Instagram at its whole potential. 

Together though 1:1 Consulting, we performed a full audit of her Instagram presence and identified her opportunities for improvement to use the platform to grow her audience, build trust, and drive more sales.